Over 10 years we help companies reach their financial and branding goals. Engitech is a values-driven technology agency dedicated.



Cornwallis Business Centre, Howard Chase, Basildon, SS14 3BB, United Kingdom


+44 0800 051 7679

New Edge Business

Digital Transformation is essentially an integration of technology and business, to change the method of operating and delivering value to your customers. Digital integration is the need of today’s modern era, as the world is increasingly dependent on digital devices.  

Still the business leaders are not settling with the trend as it is not clear to many of them, so “What is Digital Transformation?”. The aim of this article is to explore digital transformation, its strategy and what do digital specialists do?  

What Does Digital Business Transformation Mean? 

The term “Digital Business Transformation” is broadly acknowledged as compared to it’s generic term “Digital Transformation”. There is an excellent reason for becoming accustomed to that because digital transformation is associated with technological change. While digital business transformation stands for, building a sustainable core model of business in digital terms complete, wide, and deep references. It’s about changing the way business operates and behaves in the consumer market. The model is sustained around four major pillars of digital transformation: 

  1. Technological Change 
  2. Business Model 
  3. Consumer Behavior 
  4. Social/Societal Change 

In simple terms, digital business transformation is a technique to target a business regime and develop new ways to satiate customer expectations. It’s slightly different in ways of implementation for each organization as each company uses different tools and tactics to address challenges and expectations. The immediate goal of digital business transformation is to predict whether the organization will survive for the next five years or not.  

Takeaway Strategy of Digital Business Transformation

The importance of digital transformation cannot be denied but it is also a fact that very few business models are able to achieve a success of determined level using this technique. The difference lies in developing the right strategy from ground zero. Digital transformation will be as effective when following its guiding principles and strategy. Saying this, the first step is to determine “where is the right place to play?” and “what is the right way to win?” but also you need to establish; 

  • Connection capabilities 
  • Funding sources 
  • New products 
  • Right services for right market 

to excel profitably. One of the first things to consider while developing your strategy, is to make sure to identify compatibility parameters. The primary focus should be to take a keen eye on competition and attend to customer behavior. Ask the following questions: 

  • Is the company meeting customer needs consistently? 
  • Is the strategic shift settling with the new company profile? 

These two questions will help you realize the digital vision on which new boundaries of customer satisfaction should be set based on your organization’s capabilities.  

Your Digital Vision should connect the purpose of your organization with your customer’s life to come with unique solutions compatible with your digital capabilities. 

Nigel Vaz – CEO of Publicis Sapient 

Role of Digital Transformation Specialists  

The trend is shifting, and digital transformation is now widely accepted throughout the world and not only large enterprises, but small individual companies are also taking part in this change. This is because digital business transformation has a lot to offer and businesses can connect to customers in real time using this technique. The connected services can deliver high-value experience to end users and the companies have more methods that can be converted into revenue. 

With the transition, a large number of opportunities and challenging jobs are being produced that require individuals with a unique and creative mind-set to come up with easy solutions. The job needs candidates who can advocate digital transformation and also have leading abilities to come up with necessary solutions to achieve the desired outcomes.  

The role of a digital business transformation consultant is to enhance an organization’s technical and managerial performance. This involves analysis of the company’s infrastructure and finding unwanted holes in supply of services. The prime concern of a digital transformation specialists is to meet long-term strategic objectives for a company. Most honed skills of a digital transformation specialist include: 

  • Critical Thinking Ability 
  • Excellent Communication Skills 
  • Technical Aptitude (Java, C++, SQL, HTM etc.) 
  • Adaptability 

The responsibility of a digital transformation specialist can be full time or contract based depending upon the respective company’s needs. The expert is expected to communicate and easily adapt to new departments within a company. They may also have to create managerial relationships with other companies, customer service departments, product managers and technical personnel based on the task descriptions.  


Whether you are looking for a digital transformation strategic assessment to learn market dynamics or implementing the strategy to gain technological opportunities for achieving desired results in the digital world, Germaj Technologies Ltd can assist you with valuable experience and smooth transformation.  

Gemraj Technologies Ltd, Digital Business Transformation solutions are based on analyzing and understanding the company’s needs to change the organizational mindset and culture. Our goal is to start with micro strategies focusing on customer satisfaction and gradually moving towards a bigger vision to help choose the technology that will obtain best results by fulfilling long-term benefits.  

For more information visit our website https://www.gemrajtechs.com/   

Leave a comment

Open chat
Scan the code
Hello 👋
Can we help you?